Friday, 15 March 2013

The great blogger movement......

There's a grumbling in the plus size blogger ranks, there's things a happening in these here shores, brands are starting to sit up and take notice of how valuable bloggers can be and what an asset we are to their marketing and customer relations. It's never more prominent than in the plus size fashion world too, because as long as brands continue to use size 12 models to promote clothes marketed at people above a size 20, blogs will be continue to be a go-to resource to help women understand how clothes might look on a figure more familiar to themselves.


This past month we've seen high profile collaborations between bloggers and brands such as Simply Be and Evans; and although the models, or clothing might not be to everyone's tastes there's no denying that this is huge (yes I get the irony in that) brands are recognising the power of using more obtainable imagery. We are all fully aware of the overuse and misuse of the term "real women", but I think originally what the phrase was meant to embody was that these aren't models, pictures of uncontainable perfection, but are, in fact, identifiable figures. Who, like us have what are perceived to be flaws (although I hastened to point out they are not) these women have bellies, and boobs, or not as the case may be, they have chunky knees and double chins. It's refreshing, it's exciting, it's a bit scary too and I for one am interested to see if these risks will pay off for the brands.... Stay tuned folks!




15 comments:

  1. I agree, I think plus size bloggers are invaluable to brands. I never bought anything from ASOS Curve or Simply Be until I saw how it looked on you or Rachel or Hannah... People who look like me!

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    1. Thats so good to know! I'm glad we've enabled you to shop! LMAO x x

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  2. I did a general search yesterday on La Redoute for knee length dresses (no other search criteria) and one dress was in a plus size range but being modeled by someone who was obviously a size 6-8.When I clicked on it, it wasn't offered in smaller sizes. It seemed totally pointless.All women are 'real' but if someone was looking for a dress in the smaller sizes this wouldn't have been available anyway.

    Amanda

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    1. Yeh, its really not great. I love plus size models, they are beautiful and brilliant at what they do, so I get why they are used by brands, but using models that dont even fit the range isn't great!

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  4. Great post! One of the first things I think when I see plus size clothes I like modeled by someone around a size 12 is "lovely, but what would it look like on me?"
    Like you said, I think the future could be exciting!

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  5. I agree it feels like there is a change a coming. I know I feel far more confident buying spmething if Ive seen it worn by aplus size blogger with similar proportions to my good self (you for example oh beautiful one) so its right that brands are recognisng the value this sort of coverage has and are starting to tap into it. Nice blog post as usual xx

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    1. Excellent point, you really do feel more confident when you've seen a plus blogger wear it, it just makes more sense!! x x

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  6. If I like something I will always google it to see if a fatshion blogger has posted something about it just so I can see what it likes on someone my size!! I don't think that using smaller models does the clothes any favours either, I am put off by sooo many of the clothes on the ASOS website because they're so ill fitting on the models... but then i'll see the same thing on a blogger and it's like a whole different piece of clothing! x

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    1. Thats so awesome to hear, I love that we act as a kind of reference!! x x

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  7. Yes! Plus size blogs have been so helpful in figuring out how to style myself in a way that looks great and still functions for me. I love reading customer reviews of clothes on websites, and reading other bloggers tips and reviews is a similar experience. I need it to make good fashion choices! It's the transitive property of fashion: If a blogger I love loves a look, I probably will, too.

    http://plumppinup.wordpress.com

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  8. I am responsible for the team that designs, manufactures and supplies the Scarlett & Jo Collection at Evans. It is a new business venture. Frankly, I would be upset if we didn't have our collection modelled by the actual women that we produce it for. I cannot tell you what joy it brings me and my team to see you, the other bloggers and all the women that we have been seeing buying and wearing S & J. we are so grateful.

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  9. Hi Gifi, so great to hear form you and have your input, the Scarlett and Jo dresses are a pleasure to wear. I'm so glad you love seeing them on us plus size ladies x x

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Thank you for your comment, I love reading what everyone has to say! B x